Introduction: Perspectives on the local newspaper.

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Abstract

The established business model of the local newspaper uses the editorial focus on a circulation area to reinforce a sense of market identity which constitutes readers as an audience for advertisers. The role of the local newspaper in communicating information is the one most strongly associated with political and civic processes at a sub-national level. Taking account of the variables, our understanding of the local newspaper is largely organised around three primary roles-each of which is shaped by the particular context it inhabits. These are, firstly, as a purveyor of information; secondly, as a commercial market product designed to generate revenue; and thirdly, as a social facilitator in relation to community building. In the future, a more fundamental shift in the value placed on the social role of the local newspaper may well be necessary to ensure its continued global survival.

Original languageEnglish
Title of host publicationLocal Journalism
Subtitle of host publicationCritical Perspectives on the Provincial Newspaper
EditorsRachel Matthews, Guy Hodgson
Place of PublicationAbingdon
PublisherRoutledge Taylor & Francis Group
Pages1-14
Number of pages14
Edition1
ISBN (Electronic)9780429430343
ISBN (Print)9781138366343, 9781138366336
DOIs
Publication statusPublished - 13 Jul 2023

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