Internal Marketing Orientation: Its Impact on Employee Performance and Deviant Service Behavior

Mujahid Mohiuddin Babu, Jikyeong Kang

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

Original languageEnglish
Title of host publicationAmerican Marketing Association (AMA) 2015 Summer Marketing Educators' Conference Proceedings
Subtitle of host publicationImproving Business Practice Through Marketing Insight
Place of PublicationChicago
PublisherAmerican Marketing Association
Pages27-31
Number of pages5
ISBN (Print)978-1-5108-1586-5
Publication statusPublished - 2015
EventAmerican Marketing Association (AMA) 2015 Summer Marketing Educators' Conference: Improving Business Practice Through Marketing Insight - Sheraton Chicago Hotel, Chicago, United Kingdom
Duration: 14 Aug 201516 Aug 2015
https://www.ama.org/events-training/Conferences/Pages/2015-Summer-Academic-Conference.aspx

Conference

ConferenceAmerican Marketing Association (AMA) 2015 Summer Marketing Educators' Conference
Abbreviated titleAMA 2015
CountryUnited Kingdom
CityChicago
Period14/08/1516/08/15
Internet address

Cite this

Mohiuddin Babu, M., & Kang, J. (2015). Internal Marketing Orientation: Its Impact on Employee Performance and Deviant Service Behavior. In American Marketing Association (AMA) 2015 Summer Marketing Educators' Conference Proceedings: Improving Business Practice Through Marketing Insight (pp. 27-31). Chicago: American Marketing Association.