Integrating emotional attachment, resource sharing, communication and collaboration into UTAUT2 to examine students' behavioural intention to adopt social media networks in education

Ali Tarhini, Ali Abdallah Alalwan, Dongmei Cao, Nabeel Al-Qirim

    Research output: Contribution to journalArticlepeer-review

    7 Citations (Scopus)
    180 Downloads (Pure)

    Abstract

    This study aims to develop and test an amalgamated conceptual framework based on Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) with trust (TR), emotional attachment (EA), resource and material sharing (RA), communication (COM) and collaboration (COL), which might be the salient factors that may influence the adoption of Social Networking Sites (SNS) for educational purposes. Data were collected from 399 Omani university students who use SNSs for their academic purposes using a self-administrated questionnaire. Confirmatory Factor Analysis (CFA) was employed to perform reliability and validity checks, and Structural Equation Modelling (SEM) was employed to test the proposed conceptual model. As hypothesised, the findings of this research revealed that students' Behavioural Intention (BI) was positively and significantly influenced by COM, RA, Performance Expectancy (PE), COL, EA, hedonic motivation, and habit, in their order of influencing power and explained 67.7% of the variance in behavioural intention. However, effort expectancy and TR did not have affecting impact on BI. This study could help instructors and managements at higher educational institutions to formulate strategies to encourage the students to use the social networking sites for academic purposes.

    Original languageEnglish
    Pages (from-to)1-23
    Number of pages23
    JournalInternational Journal of Technology Enhanced Learning
    Volume13
    Issue number1
    Early online date3 Dec 2020
    DOIs
    Publication statusPublished - 2021

    Bibliographical note

    Copyright © and Moral Rights are retained by the author(s) and/ or other copyright owners. A copy can be downloaded for personal non-commercial research or study, without prior permission or charge. This item cannot be reproduced or quoted extensively from without first obtaining permission in writing from the copyright holder(s). The content must not be changed in any way or sold commercially in any format or medium without the formal permission of the copyright holders

    Keywords

    • Developing countries
    • Facebook
    • Social media
    • Structural equation modelling
    • Technology adoption
    • Unified theory of acceptance and use of technology

    ASJC Scopus subject areas

    • Education
    • Computer Science Applications

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