Influence of social media exposure on knowledge and behaviour of COVID-19 preventive measure: a cross sectional study

Putu Ayu Indrayathi, Putu Erma Pradnyani, Pande Putu Januraga, Luh Putu Sinthya Ulandari, Laszlo Robert Kolozsvari, Benny Tjahjono, Desak Putu Yuli Kurniati, Monika Sri Yuliarti

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1 Citation (Scopus)
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A lot of misinformation about COVID-19 on social media possibly hinder the practice of healthy behaviors that are essential to protect individuals. This situation is exacerbated by the lack of health literacy in Indonesia. This study aimed to determine the influence of social media information exposure on the knowledge and behavior of Indonesians in compliance with COVID-19 protocols. An online survey of 909 people was conducted from July 2 to August 10, 2020. The data collected were knowledge and behavior of preventing COVID-19, while independent variables were socio-demographic characteristics and exposure to social media information. Inclusion criteria were defined as follows: minimum age of 18 years and domiciled in the country during the data collection period. The analysis used for the data collected were univariate and multivariate. The result showed that gender, age, marital status, and social media presence significantly affect a person's knowledge about COVID-19 with a p-value less than 0.05. Enforcement behavior of health and healthy living protocols is significantly influenced by the respondent’s gender, marital status, education level, the island of residence, and exposure to online information. The frequency of exposure to information affects people's knowledge and behavior to implement health protocols and healthy living in the COVID-19 era, and it is further influenced by socio-demographic characteristics.

Original languageEnglish
Pages (from-to)1257-1266
Number of pages10
JournalInternational Journal of Public Health Science
Issue number4
Publication statusPublished - Dec 2022

Bibliographical note

Funding Information:


Benny Tjahjono is Professor of Sustainability and Supply Chain Management and the co-leader of the Sustainable Production and Consumption cluster at the Centre for Business in Society (CBiS). His research track record has been demonstrated by winning a number of research grants from the Engineering & Physical Research Council (EPSRC), Economic and Social Research Council (ESRC), Academy of Medical Sciences (ACMEDSCI), InnovateUK, European Union, overseas funding agencies and directly from the UK industry sectors. He was one of the Principal Investigators and a member of a consortium consisting of seven universities in Europe recently being awarded the Horizon2020 MSCA Innovative Training Network worth €3,995,643 in total, aiming to formulate the service-oriented business for the European Circular Economy. He can be contacted at email:

The authors are grateful to the Center for Public Health, the Innovation, Medical Faculty, and Udayana University for supporting this study. Appreciation also goes to all respondents for their valuable time and effort in filling out the questionnaire.

Publisher Copyright:
© 2022, Intelektual Pustaka Media Utama. All rights reserved.


  • COVID-19
  • Health literacy
  • Information
  • Knowledge
  • Social media

ASJC Scopus subject areas

  • Medicine (miscellaneous)
  • Health(social science)
  • Health Policy
  • Nutrition and Dietetics
  • Public Health, Environmental and Occupational Health


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