India’s TATA buys Jaguar Landrover

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	The New Global Marketing: Local Adaptation for Sustainability and Profit
Editors	Johny K. Johansson , Michael T. Furick
Place of Publication	USA
Publisher	cognella
Pages	76
Number of pages	80
Edition	1
ISBN (Print)	978-1-5165-0280-6
Publication status	Published - 2016

Access to Document

@inbook{2e3e9a57dedd4a5d8f122a928a11165f,

title = "India{\textquoteright}s TATA buys Jaguar Landrover",

author = "Suresh George and Neil Pyper",

year = "2016",

language = "English",

isbn = "978-1-5165-0280-6",

pages = "76",

editor = "\{ Johansson \}, \{Johny K.\} and \{T. Furick\}, \{Michael \}",

booktitle = "The New Global Marketing: Local Adaptation for Sustainability and Profit",

publisher = "cognella",

address = "United States",

edition = "1",

}