India’s TATA buys Jaguar Landrover

Suresh George, Neil Pyper

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationThe New Global Marketing: Local Adaptation for Sustainability and Profit
EditorsJohny K. Johansson , Michael T. Furick
Place of PublicationUSA
Publishercognella
Pages76
Number of pages80
Edition1
ISBN (Print)978-1-5165-0280-6
Publication statusPublished - 2016

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