India’s TATA buys Jaguar Landrover

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationThe New Global Marketing: Local Adaptation for Sustainability and Profit
EditorsJohny K. Johansson , Michael T. Furick
Place of PublicationUSA
Publishercognella
Pages76
Number of pages80
Edition1
ISBN (Print)978-1-5165-0280-6
Publication statusPublished - 2016

Cite this

George, S., & Pyper, N. (2016). India’s TATA buys Jaguar Landrover. In J. K. Johansson , & M. T. Furick (Eds.), The New Global Marketing: Local Adaptation for Sustainability and Profit (1 ed., pp. 76). USA: cognella.