| Language | English |
|---|---|
| Title of host publication | The New Global Marketing: Local Adaptation for Sustainability and Profit |
| Editors | Johny K. Johansson , Michael T. Furick |
| Place of Publication | USA |
| Publisher | cognella |
| Pages | 76 |
| Number of pages | 80 |
| Edition | 1 |
| ISBN (Print) | 978-1-5165-0280-6 |
| State | Published - 2016 |
Cite this
George, S., & Pyper, N. (2016). India’s TATA buys Jaguar Landrover. In J. K. Johansson , & M. T. Furick (Eds.), The New Global Marketing: Local Adaptation for Sustainability and Profit (1 ed., pp. 76). USA: cognella.
India’s TATA buys Jaguar Landrover. / George, Suresh; Pyper, Neil.
The New Global Marketing: Local Adaptation for Sustainability and Profit. ed. / Johny K. Johansson ; Michael T. Furick. 1. ed. USA : cognella, 2016. p. 76.Research output: Research - peer-review › Chapter
George, S & Pyper, N 2016, India’s TATA buys Jaguar Landrover. in JK Johansson & M T. Furick (eds), The New Global Marketing: Local Adaptation for Sustainability and Profit. 1 edn, cognella, USA, pp. 76.
George S, Pyper N. India’s TATA buys Jaguar Landrover. In Johansson JK, T. Furick M, editors, The New Global Marketing: Local Adaptation for Sustainability and Profit. 1 ed. USA: cognella. 2016. p. 76.
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