Original language | English |
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Title of host publication | The New Global Marketing: Local Adaptation for Sustainability and Profit |
Editors | Johny K. Johansson , Michael T. Furick |
Place of Publication | USA |
Publisher | cognella |
Pages | 76 |
Number of pages | 80 |
Edition | 1 |
ISBN (Print) | 978-1-5165-0280-6 |
Publication status | Published - 2016 |
India’s TATA buys Jaguar Landrover
Suresh George, Neil Pyper
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review