India’s TATA buys Jaguar Landrover

Suresh George, Neil Pyper

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationThe New Global Marketing: Local Adaptation for Sustainability and Profit
EditorsJohny K. Johansson , Michael T. Furick
Place of PublicationUSA
Publishercognella
Pages76
Number of pages80
Edition1
ISBN (Print)978-1-5165-0280-6
StatePublished - 2016

Cite this

George, S., & Pyper, N. (2016). India’s TATA buys Jaguar Landrover. In J. K. Johansson , & M. T. Furick (Eds.), The New Global Marketing: Local Adaptation for Sustainability and Profit (1 ed., pp. 76). USA: cognella.

India’s TATA buys Jaguar Landrover. / George, Suresh; Pyper, Neil.

The New Global Marketing: Local Adaptation for Sustainability and Profit. ed. / Johny K. Johansson ; Michael T. Furick. 1. ed. USA : cognella, 2016. p. 76.

Research output: Chapter in Book/Report/Conference proceedingChapter

George, S & Pyper, N 2016, India’s TATA buys Jaguar Landrover. in JK Johansson & M T. Furick (eds), The New Global Marketing: Local Adaptation for Sustainability and Profit. 1 edn, cognella, USA, pp. 76.
George S, Pyper N. India’s TATA buys Jaguar Landrover. In Johansson JK, T. Furick M, editors, The New Global Marketing: Local Adaptation for Sustainability and Profit. 1 ed. USA: cognella. 2016. p. 76.

George, Suresh; Pyper, Neil / India’s TATA buys Jaguar Landrover.

The New Global Marketing: Local Adaptation for Sustainability and Profit. ed. / Johny K. Johansson ; Michael T. Furick. 1. ed. USA : cognella, 2016. p. 76.

Research output: Chapter in Book/Report/Conference proceedingChapter

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