| Original language | English |
|---|---|
| Title of host publication | The New Global Marketing: Local Adaptation for Sustainability and Profit |
| Editors | Johny K. Johansson , Michael T. Furick |
| Place of Publication | USA |
| Publisher | cognella |
| Pages | 76 |
| Number of pages | 80 |
| Edition | 1 |
| ISBN (Print) | 978-1-5165-0280-6 |
| Publication status | Published - 2016 |
Cite this
George, S., & Pyper, N. (2016). India’s TATA buys Jaguar Landrover. In J. K. Johansson , & M. T. Furick (Eds.), The New Global Marketing: Local Adaptation for Sustainability and Profit (1 ed., pp. 76). USA: cognella.