Increasing Export Competitiveness: An Analysis on Expanding Uruguayan Beef Exports to the UK Market

Federico Topolansky; Julio  Lestido; Magdalena  Gonzalez Triay

doi:10.6007/IJARBSS/v11-i6/10373

Increasing Export Competitiveness: An Analysis on Expanding Uruguayan Beef Exports to the UK Market

Federico Topolansky, Julio Lestido, Magdalena Gonzalez Triay

FBL School of Strategy and Leadership

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Abstract

The agri-food sector plays a very important role in the Uruguayan economy. Beef production and export has been one of Uruguay’s main economic activities since the introduction of cattle into the second smallest country in South America. The most important destinations for Uruguayan beef exports are China, the European Union (EU) and the United States of America. The EU has been one of Uruguay’s traditional markets exporting a constant quantity due to the tariffs quota agreed in the World Trade Organization (WTO). Brexit referendum has potentially opened new trade opportunities between the UK and Uruguay. Within this
context, this paper aims to critically analyse Uruguay’s beef sector competitive advantage to increase trade with the UK. This study uses an intensive research approach, by means of indepth personal interviews of specific agents in the UK and Uruguay. The results of this study indicate that Uruguayan beef exporting firms lack a clearly defined strategy to take advantage of new market opportunities. Findings have revealed that government policies have not
helped the beef sector to achieve a sustainable competitive position. Additionally, factor and demand conditions, as well as supporting industries have had a leadership role in the sector’s competitiveness.

Original language	English
Pages (from-to)	1487-1501
Number of pages	15
Journal	International Journal of Academic Research in Business and Social Sciences
Volume	11
Issue number	6
DOIs	https://doi.org/10.6007/IJARBSS/v11-i6/10373
Publication status	Published - 27 Jun 2021

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This article is published under the Creative Commons Attribution (CC BY 4.0) license. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at: http://creativecommons.org/licences/by/4.0/legalcode

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abstract = "The agri-food sector plays a very important role in the Uruguayan economy. Beef production and export has been one of Uruguay{\textquoteright}s main economic activities since the introduction of cattle into the second smallest country in South America. The most important destinations for Uruguayan beef exports are China, the European Union (EU) and the United States of America. The EU has been one of Uruguay{\textquoteright}s traditional markets exporting a constant quantity due to the tariffs quota agreed in the World Trade Organization (WTO). Brexit referendum has potentially opened new trade opportunities between the UK and Uruguay. Within thiscontext, this paper aims to critically analyse Uruguay{\textquoteright}s beef sector competitive advantage to increase trade with the UK. This study uses an intensive research approach, by means of indepth personal interviews of specific agents in the UK and Uruguay. The results of this study indicate that Uruguayan beef exporting firms lack a clearly defined strategy to take advantage of new market opportunities. Findings have revealed that government policies have nothelped the beef sector to achieve a sustainable competitive position. Additionally, factor and demand conditions, as well as supporting industries have had a leadership role in the sector{\textquoteright}s competitiveness. ",

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Increasing Export Competitiveness: An Analysis on Expanding Uruguayan Beef Exports to the UK Market

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