|Publication status||Published - Sep 2011|
Bibliographical noteThis conference paper was given at the Royal Institution of Naval Architect's The International Conference on Marine Design, Coventry University UK, September 14-15 2011. Author's note: - This paper identifies a significant new market sector opportunity for the luxury motoryacht industry due to the evolving needs of the aging population with disposable income. While the idea of an aging individual on a motor yacht with two medically trained crew seems a stark contrast to current market perceptions. The global aging population is a reality and a design opportunity for Industrial Designers to make a significant contribution to the marine industry. The Design-Driven innovation methodology presented is critical to translating the design meaning of motor yacht to a client base that are aging and whose needs are evolving, which was achieved through the implementation of inclusive design. Cruise ships are now cheaper than nursing homes and a more pleasant environment. They have a significant amount of medical provision for their more mature client base in terms of facilities and crew training. By having two crew in a vessel this small an elderly or disabled person can have a positive leisure experience in a safe environment.
The methodology in the paper is a transfer of innovation from architecture, called inclusive design. The main objective of this methodology in the seemless integration of assistive technology to enable all users regardless of age or ability to have a positive and engaging user experience. The work presented is the basis of a conceptual framework for inclusive design of motoryachts. It is the first body of work to propose this transfer of design innovation from architecture and product design. The conceptual design and design workflow were integrated into RINA accredited IPD/CPD material for the European marine design industry as part of the EBDIG Leonardo project (www.ebdig.eu)