In Search of Digital Marketing Success: Critical Success Factors of Digital Marketing Communication Strategies for Oil and Gas B2B SMEs

Justina Setkute

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding › peer-review

Original language	English
Title of host publication	Academy of Marketing Annual Conference & Doctoral Colloquium : radical marketing , 4-7 July 2016
Publisher	Academy of Marketing
ISBN (Print)	9781906596293
Publication status	Published - 4 Jul 2016
Event	Academy of Marketing 2016 Conference: Radical Marketing - Newcastle, United Kingdom Duration: 4 Jul 2016 → 7 Jul 2016 Conference number: 49 https://www.academyofmarketing.org/conference/conference-history/conference-2016/

Conference	Academy of Marketing 2016 Conference
Country/Territory	United Kingdom
City	Newcastle
Period	4/07/16 → 7/07/16
Internet address	https://www.academyofmarketing.org/conference/conference-history/conference-2016/

Cite this

In Search of Digital Marketing Success: Critical Success Factors of Digital Marketing Communication Strategies for Oil and Gas B2B SMEs. / Setkute, Justina.
Academy of Marketing Annual Conference & Doctoral Colloquium : radical marketing , 4-7 July 2016. Academy of Marketing, 2016.

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding › peer-review

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