In Search of Digital Marketing Success: Critical Success Factors of Digital Marketing Communication Strategies for Oil and Gas B2B SMEs

Justina Setkute

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

Original languageEnglish
Title of host publicationAcademy of Marketing Annual Conference & Doctoral Colloquium : radical marketing , 4-7 July 2016
PublisherAcademy of Marketing
ISBN (Print)9781906596293
Publication statusPublished - 4 Jul 2016
EventAcademy of Marketing 2016 Conference: Radical Marketing - Newcastle, United Kingdom
Duration: 4 Jul 20167 Jul 2016
Conference number: 49
https://www.academyofmarketing.org/conference/conference-history/conference-2016/

Conference

ConferenceAcademy of Marketing 2016 Conference
CountryUnited Kingdom
CityNewcastle
Period4/07/167/07/16
Internet address

Cite this

Setkute, J. (2016). In Search of Digital Marketing Success: Critical Success Factors of Digital Marketing Communication Strategies for Oil and Gas B2B SMEs. In Academy of Marketing Annual Conference & Doctoral Colloquium : radical marketing , 4-7 July 2016 Academy of Marketing.