In Search of Digital Marketing Success: Critical Success Factors of Digital Marketing Communication Strategies for Oil and Gas B2B SMEs

Justina Setkute

    Research output: Chapter in Book/Report/Conference proceedingConference proceedingpeer-review

    Original languageEnglish
    Title of host publicationAcademy of Marketing Annual Conference & Doctoral Colloquium : radical marketing , 4-7 July 2016
    PublisherAcademy of Marketing
    ISBN (Print)9781906596293
    Publication statusPublished - 4 Jul 2016
    EventAcademy of Marketing 2016 Conference: Radical Marketing - Newcastle, United Kingdom
    Duration: 4 Jul 20167 Jul 2016
    Conference number: 49
    https://www.academyofmarketing.org/conference/conference-history/conference-2016/

    Conference

    ConferenceAcademy of Marketing 2016 Conference
    Country/TerritoryUnited Kingdom
    CityNewcastle
    Period4/07/167/07/16
    Internet address

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