In Search of Digital Marketing Success: Critical Success Factors of Digital Marketing Communication Strategies for Oil and Gas B2B SMEs

Justina Setkute

Research output: Chapter in Book/Report/Conference proceedingConference proceedingpeer-review

Original languageEnglish
Title of host publicationAcademy of Marketing Annual Conference & Doctoral Colloquium : radical marketing , 4-7 July 2016
PublisherAcademy of Marketing
ISBN (Print)9781906596293
Publication statusPublished - 4 Jul 2016
EventAcademy of Marketing 2016 Conference: Radical Marketing - Newcastle, United Kingdom
Duration: 4 Jul 20167 Jul 2016
Conference number: 49


ConferenceAcademy of Marketing 2016 Conference
Country/TerritoryUnited Kingdom
Internet address

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