Improving the efficiency of Market Information Analysis Systems using GIS, Polygon and Spatial Databases

O. Izadi, A. Rakib

Research output: Chapter in Book/Report/Conference proceedingConference proceedingpeer-review

Abstract

An organization's future developments are influenced by its managements' decisions. This can only happen by strengthening research and development strategies. Market monitoring and analyzing systems are designed to provide an organized flow of information to enable and support the marketing activities of an organization. In recent years the development of Market Information Analysis Systems (MIASs) to monitor and control the market has been significantly increased. However, the concept of such systems is not new and has been around for many years. Early systems were paper-based but, with the advancement of computing and information technology these systems have become more electronic and (semi) automated in nature. This paper presents a MIAS for Samsung Company in Iran which uses Geographic Information Systems (GIS), Polygon, and Spatial Databases as a component to improve the efficiency of market information analysis and monitoring systems. It also reviews the technical capabilities of GIS, Polygon, and Spatial Databases and shows how these capabilities align with accepted elements of MIAS.
Original languageEnglish
Title of host publication2013 International Conference on Research and Innovation in Information Systems, ICRIIS 2013
Pages527-532
Number of pages6
DOIs
Publication statusPublished - 2013
Externally publishedYes
Event2013 International Conference on Research and Innovation in Information Systems
- Kuala Lumpur, Malaysia
Duration: 13 Nov 201328 Nov 2013

Publication series

NameInternational Conference on Research and Innovation in Information Systems, ICRIIS
ISSN (Print)2324-8149
ISSN (Electronic)2324-8157

Conference

Conference2013 International Conference on Research and Innovation in Information Systems
Abbreviated title ICRIIS 2013
Country/TerritoryMalaysia
CityKuala Lumpur
Period13/11/1328/11/13

Keywords

  • Decision Support Systems
  • Geographic Information Systems
  • Market Information Analysis Systems
  • Polygon
  • Spatial Databases

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