Implementing market segmentation strategies in UK personal financial services: Problems and progress

Maureen Meadows, Sally Dibb

Research output: Contribution to journal › Article › peer-review

20 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Implementing market segmentation strategies in UK personal financial services: Problems and progress'. Together they form a unique fingerprint.

Social Sciences

Computer Science

Economics, Econometrics and Finance