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Implementation problems in industrial market segmentation
Sally Dibb
,
Lyndon Simkin
University of Warwick
Research output
:
Contribution to journal
›
Article
›
peer-review
45
Citations (Scopus)
Overview
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Social Sciences
Segmentation
66%
Problem
66%
Practice
66%
Motor Vehicles
33%
Evidence
33%
Experience
33%
Application
33%
Consumers
33%
Markets
33%
Literature
33%
UK
33%
Company
33%
Implementation
33%
Agricultural Market
33%
Construction
33%
Economics, Econometrics and Finance
Market Segmentation
100%
Enterprise
33%
Marketing Theory
33%