Impact of the Chinese Government’s Pharmaceutical Policy Reform on the Foreign Pharmaceutical Companies’ Transformative Service (Re)Design And Delivery

Sheng Zheng; Mujahid Mohiuddin Babu; Alexandre Metreveli

Impact of the Chinese Government’s Pharmaceutical Policy Reform on the Foreign Pharmaceutical Companies’ Transformative Service (Re)Design And Delivery

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Accepted/In press - 15 Apr 2024
Event	Academy of Marketing 2024: Marketing: Fusing resilience and power for public value – igniting marketing’s social spirit - Cardiff, United Kingdom Duration: 1 Jul 2024 → 4 Jul 2024

Conference

Conference	Academy of Marketing 2024
Country/Territory	United Kingdom
City	Cardiff
Period	1/07/24 → 4/07/24

Keywords

Transformative Service
Policy reform
Pharmaceutical industry

Cite this

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title = "Impact of the Chinese Government{\textquoteright}s Pharmaceutical Policy Reform on the Foreign Pharmaceutical Companies{\textquoteright} Transformative Service (Re)Design And Delivery",

keywords = "Transformative Service, Policy reform, Pharmaceutical industry",

author = "Sheng Zheng and \{Mohiuddin Babu\}, Mujahid and Alexandre Metreveli",

year = "2024",

month = apr,

day = "15",

language = "English",

note = "Academy of Marketing 2024 : Marketing: Fusing resilience and power for public value – igniting marketing{\textquoteright}s social spirit ; Conference date: 01-07-2024 Through 04-07-2024",

}

TY - CONF

T1 - Impact of the Chinese Government’s Pharmaceutical Policy Reform on the Foreign Pharmaceutical Companies’ Transformative Service (Re)Design And Delivery

AU - Zheng, Sheng

AU - Mohiuddin Babu, Mujahid

AU - Metreveli, Alexandre

PY - 2024/4/15

Y1 - 2024/4/15

KW - Transformative Service

KW - Policy reform

KW - Pharmaceutical industry

M3 - Paper

T2 - Academy of Marketing 2024

Y2 - 1 July 2024 through 4 July 2024

ER -