Impact of the Chinese Government’s Pharmaceutical Policy Reform on the Foreign Pharmaceutical Companies’ Transformative Service (Re)Design And Delivery

Sheng Zheng, Mujahid Mohiuddin Babu, Alexandre Metreveli

Research output: Contribution to conference › Paper › peer-review

Original languageEnglish
Publication statusAccepted/In press - 15 Apr 2024
EventAcademy of Marketing 2024: Marketing: Fusing resilience and power for public value – igniting marketing’s social spirit - Cardiff, United Kingdom
Duration: 1 Jul 2024 → 4 Jul 2024

Conference

ConferenceAcademy of Marketing 2024
Country/TerritoryUnited Kingdom
CityCardiff
Period1/07/24 → 4/07/24

Keywords

  • Transformative Service
  • Policy reform
  • Pharmaceutical industry

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