Impact of Market Orientation on Firm’s Customer-based Performance: The Moderating Role of Employee Orientation

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding › peer-review

Original language	English
Title of host publication	Academy of Marketing Conference 2017
Pages	(in press)
Publication status	Published - 4 Jul 2017
Event	Academy of Marketing Conference: Freedom Through Marketing: Looking Back, Going Forward - Hull University, Hull, United Kingdom Duration: 3 Jul 2017 → 6 Jul 2017 Conference number: 50 https://www.academyofmarketing.org/conference/conference-2017/

Conference	Academy of Marketing Conference
Country/Territory	United Kingdom
City	Hull
Period	3/07/17 → 6/07/17
Internet address	https://www.academyofmarketing.org/conference/conference-2017/

Cite this

@inproceedings{9fd39558b4ea4936941f83df5894ecc4,

title = "Impact of Market Orientation on Firm{\textquoteright}s Customer-based Performance: The Moderating Role of Employee Orientation",

author = "{Mohiuddin Babu}, Mujahid",

year = "2017",

month = jul,

day = "4",

language = "English",

isbn = "978-1-5272-1271-8",

pages = "(in press)",

booktitle = "Academy of Marketing Conference 2017",

note = "Academy of Marketing Conference : Freedom Through Marketing: Looking Back, Going Forward ; Conference date: 03-07-2017 Through 06-07-2017",

url = "https://www.academyofmarketing.org/conference/conference-2017/",

}