Original language | English |
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Title of host publication | Facets of Corporate Identity, Communication, and Reputation |
Editors | T. C. Melewar |
Publisher | Routledge |
Pages | 66-80 |
Number of pages | 15 |
ISBN (Electronic) | 978-0-203-93194-3 |
ISBN (Print) | 978-0-415-40527-0 |
DOIs | |
Publication status | Published - 10 Apr 2008 |
Externally published | Yes |
ASJC Scopus subject areas
- Economics, Econometrics and Finance(all)
- Business, Management and Accounting(all)