Identity Construction in Marketing Management Practices

Mike Zundel, Lee Quinn

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

Original languageEnglish
Title of host publication5th Critical Management Studies Conference
Place of PublicationManchester
Publication statusPublished - 2007
Event5th Critical Management Studies Conference - Manchester, United Kingdom
Duration: 11 Jul 200713 Jul 2007

Conference

Conference5th Critical Management Studies Conference
CountryUnited Kingdom
CityManchester
Period11/07/0713/07/07

Cite this

Zundel, M., & Quinn, L. (2007). Identity Construction in Marketing Management Practices. In 5th Critical Management Studies Conference Manchester.