Identifying Cultural and Cognitive Proximity between Managers and Customers in Tornio and Haparanda Cross Border Region

Adi Weidenfeld; Peter Bjork; Allan Williams

doi:10.1080/08865655.2018.1510335

Identifying Cultural and Cognitive Proximity between Managers and Customers in Tornio and Haparanda Cross Border Region

Adi Weidenfeld, Peter Bjork, Allan Williams

School of Marketing and Management

Research output: Contribution to journal › Article

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Abstract

Knowledge from customers is transferred to managers in cross border regions via intercultural interactions poses distinctive constraints and opportunities for learning but has remained understudied. This study examines elements of cognitive and cultural proximity which shape these processes. It is based on a survey of 91 managers of small service firms and 312 customers in the twin city of TornioHaparanda on the border between Finland and Sweden. Seven elements of proximity were identified and measured. The study contributes to understanding how perceived proximity between actors from relatively similar cultures is related to manager learning from customers and suggests new strategies for effective cross border learning outcomes.

Original language	English
Pages (from-to)	(In-Press)
Journal	Journal of Borderlands Studies
Volume	(In-Press)
Early online date	21 Aug 2018
DOIs	https://doi.org/10.1080/08865655.2018.1510335
Publication status	E-pub ahead of print - 21 Aug 2018

Bibliographical note

This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Borderlands Studies on 21/08/2018, available online: http://www.tandfonline.com/10.1080/08865655.2018.1510335

Copyright © and Moral Rights are retained by the author(s) and/ or other copyright owners. A copy can be downloaded for personal non-commercial research or study, without prior permission or charge. This item cannot be reproduced or quoted extensively from without first obtaining permission in writing from the copyright holder(s). The content must not be changed in any way or sold commercially in any format or medium without the formal permission of the copyright holders.

Keywords

border regions
Innovation
Knowledge transfer

Access to Document

10.1080/08865655.2018.1510335

Post-PrintAccepted author manuscript, 870 KBLicence: CC BY-NC

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Cite this

Weidenfeld, A., Bjork, P., & Williams, A. (2018). Identifying Cultural and Cognitive Proximity between Managers and Customers in Tornio and Haparanda Cross Border Region. Journal of Borderlands Studies, (In-Press), (In-Press). https://doi.org/10.1080/08865655.2018.1510335

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