“I’d only talk about what is good/bad ENOUGH on my Facebook page”: Exploring Social Sharing of Emotion in eWOM

Hongfei Liu, Chanaka Jayawardhena

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2017
Event2017 Winter American Marketing Association (AMA) Conference - Orlando, United States
Duration: 17 Feb 201719 Feb 2017
https://www.ama.org/events-training/Conferences/Pages/Winter-Marketing-Educators-Conference-2017.aspx

Conference

Conference2017 Winter American Marketing Association (AMA) Conference
CountryUnited States
CityOrlando
Period17/02/1719/02/17
Internet address

Cite this

Liu, H., & Jayawardhena, C. (2017). “I’d only talk about what is good/bad ENOUGH on my Facebook page”: Exploring Social Sharing of Emotion in eWOM. Paper presented at 2017 Winter American Marketing Association (AMA) Conference, Orlando, United States.

“I’d only talk about what is good/bad ENOUGH on my Facebook page” : Exploring Social Sharing of Emotion in eWOM. / Liu, Hongfei; Jayawardhena, Chanaka.

2017. Paper presented at 2017 Winter American Marketing Association (AMA) Conference, Orlando, United States.

Research output: Contribution to conferencePaper

Liu, H & Jayawardhena, C 2017, '“I’d only talk about what is good/bad ENOUGH on my Facebook page”: Exploring Social Sharing of Emotion in eWOM' Paper presented at 2017 Winter American Marketing Association (AMA) Conference, Orlando, United States, 17/02/17 - 19/02/17, .
Liu H, Jayawardhena C. “I’d only talk about what is good/bad ENOUGH on my Facebook page”: Exploring Social Sharing of Emotion in eWOM. 2017. Paper presented at 2017 Winter American Marketing Association (AMA) Conference, Orlando, United States.
Liu, Hongfei ; Jayawardhena, Chanaka. / “I’d only talk about what is good/bad ENOUGH on my Facebook page” : Exploring Social Sharing of Emotion in eWOM. Paper presented at 2017 Winter American Marketing Association (AMA) Conference, Orlando, United States.
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