“I Can Choose to be a Good Man Even if I Got a Raw Deal”: Neoliberal Heteromasculinity as Manosphere Counter Narrative in r/Stoicism

This article provides findings from our dual-computational/qualitative analysis of r/Stoicism, a large subreddit in which self-presenting boys and men seek Stoic philosophical advice on various life matters. In choosing to investigate this decidedly (hetero)masculinized online space in which users share their anxieties and grievances, we expected to find substantial evidence of “toxic” manosphere-style discourse, while also hoping to uncover counter patterns which, like Maloney et al.’s study of 4chan, complicate assumptions around the discursive practices of boys and men in online spaces such as these. Rather, what we found was a complete absence of toxic discourse, and instead the presence of patterns which complicate the logics underpinning efforts at deradicalization and wider socio-positive masculinity agendas. Thorburn’s work has been important in foregrounding how the “neoliberal emphasis on individualism and a capitalist ‘hustle-culture’” underpin manosphere logics. Here, we see similar, albeit more palatable (to mainstream sensibilities), neoliberal tenets at work across counter logics, and reflect on why economic-structural explanations for boys’ and men’s anxieties are sidelined in such mainstream responses to the manosphere.