'I am a Starbucks worker... my life no longer belongs to me': The performance of estrangement as a learning tool

John Keenan, Adrienne Evans

    Research output: Contribution to journalArticlepeer-review

    1 Citation (Scopus)
    65 Downloads (Pure)


    In this paper, we explore the use of ‘estrangement’ autoethnography as a means to encourage student autonomy and enhance learning. We include a case study of a structured activity requiring estrangement in consumer spaces to challenge student perspectives of normal environments. Our students welcomed the activity as one which changed their perspectives on consumer culture, and which gave them experiential knowledge on which to base their use of theory. Through exploring this kind of activity as part of learning and teaching practice in cultural studies, this paper contributes evidence of the effectiveness of autoethnography in enhancing university student learning and provides a model for undertaking the performance of ‘estrangement’.
    Original languageEnglish
    Pages (from-to)101-112
    Number of pages12
    JournalTeaching in Higher Education
    Issue number2
    Early online date11 Sept 2013
    Publication statusPublished - 2014

    Bibliographical note

    This is an Accepted Manuscript of an article published by Taylor & Francis in Teaching in Higher Education, on 10/08/2013, available online: http://www.tandfonline.com/10.1080/13562517.2013.836100

    Copyright © and Moral Rights are retained by the author(s) and/ or other copyright owners. A copy can be downloaded for personal non-commercial research or study, without prior permission or charge. This item cannot be reproduced or quoted extensively from without first obtaining permission in writing from the copyright holder(s). The content must not be changed in any way or sold commercially in any format or medium without the formal permission of the copyright holders.


    • autoethnography
    • estrangement
    • consumer culture
    • cultural studies
    • experiential learning


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