How Is the Sustainable Consumption Intention Model in Food Industry under Preference Uncertainties? The Consumer Willingness to Pay on Recycled Packaging Material

Chih-Cheng Chen, Raditia Yudistira Sujanto, Ming-Lang Tseng, Anthony S. F. Chiu, Ming K. Lim

Research output: Contribution to journalArticlepeer-review

7 Citations (Scopus)
56 Downloads (Pure)

Abstract

Food packaging is costly to consumers and generates a huge volume of packaging waste, especially in Indonesia. Prior studies have neglected to construct a causal sustainable consumption intention model in food industry and link to the consumer willingness to pay under preference uncertainties. To address the gaps, this study explores consumer attributes to build a causal sustainable consumption intention model and takes the model to address the consumer willingness to pay under preference uncertainties. This study proposes a causal model that integrates five aspects of sustainable consumption intention model: (1) sustainable consumption knowledge, attitudes, and behaviors; (2) government policy and regulation on sustainable consumption; (3) recycled packaging eco-labeling certification; (4) supply chain innovation and infrastructure; and (5) sustainable product purchasing features. This study uses the fuzzy Delphi method to confirm the reliability and validate the criteria and applies cause and effect model to address the causal model. In addition, this study collects 428 valid responses to address the willingness to pay for causal sustainable consumption intention model and a cognitive best-worst choice experiment to confirm the model in the food industry. The result reveals that recycled packaging eco-labeling certification is the major aspect for enhancing the model, followed by government policy and regulation and supply chain innovation and infrastructure. In practice, consumers incur inconvenience in purchasing sustainable food products but prefer recycled packaging material at a standardized price.
Original languageEnglish
Article number11578
JournalSustainability
Volume13
Issue number21
DOIs
Publication statusPublished - 20 Oct 2021

Bibliographical note

This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited

Publisher Copyright:
© 2021 by the authors. Licensee MDPI, Basel, Switzerland.

Funder

Funding Information:
This study is partially supported by Ministry of Science and Technology, Taiwan 108-2221-E-468-004-MY2.

Keywords

  • Choice experiment
  • Cognitive best-worst method
  • Eco-labeling certification
  • Fuzzy Delphi method
  • Recycled packaging
  • Sustainable consumption intention

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Renewable Energy, Sustainability and the Environment
  • Environmental Science (miscellaneous)
  • Energy Engineering and Power Technology
  • Management, Monitoring, Policy and Law

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