How A battered brand soul significantly interferes with a brand refocusing effort

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding › peer-review

Original language	English
Title of host publication	Proceedings of Academy of Marketing: the Magic of Marketing
Publisher	Academy of Marketing
ISBN (Print)	9781905952649
Publication status	Published - 9 Jul 2015
Event	Academy of Marketing Conference 2015: The Magic in Marketing - Limerick, Ireland Duration: 7 Jul 2015 → 9 Jul 2015 https://www.academyofmarketing.org/conference/conference-history/conference-2015/

Conference	Academy of Marketing Conference 2015
Abbreviated title	AM 2015
Country/Territory	Ireland
City	Limerick
Period	7/07/15 → 9/07/15
Internet address	https://www.academyofmarketing.org/conference/conference-history/conference-2015/

Cite this

@inproceedings{1d3df58b4948416bb61c96a1764173be,

title = "How A battered brand soul significantly interferes with a brand refocusing effort",

author = "Maktoba Omar and Williams, {J R}",

year = "2015",

month = jul,

day = "9",

language = "English",

isbn = "9781905952649",

booktitle = "Proceedings of Academy of Marketing: the Magic of Marketing",

publisher = "Academy of Marketing",

address = "United Kingdom",

note = " Academy of Marketing Conference 2015 : The Magic in Marketing, AM 2015 ; Conference date: 07-07-2015 Through 09-07-2015",

url = "https://www.academyofmarketing.org/conference/conference-history/conference-2015/",

}

TY - GEN

T1 - How A battered brand soul significantly interferes with a brand refocusing effort

AU - Omar, Maktoba

AU - Williams, J R

PY - 2015/7/9

Y1 - 2015/7/9

M3 - Conference proceeding

SN - 9781905952649

BT - Proceedings of Academy of Marketing: the Magic of Marketing

PB - Academy of Marketing

T2 - Academy of Marketing Conference 2015

Y2 - 7 July 2015 through 9 July 2015

ER -