How A battered brand soul significantly interferes with a brand refocusing effort

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding

Original language	English
Title of host publication	Proceedings of Academy of Marketing: the Magic of Marketing
Publisher	Academy of Marketing
ISBN (Print)	9781905952649
Publication status	Published - 9 Jul 2015
Event	Academy of Marketing Conference 2015: The Magic in Marketing - Limerick, Ireland Duration: 7 Jul 2015 → 9 Jul 2015 https://www.academyofmarketing.org/conference/conference-history/conference-2015/

Conference	Academy of Marketing Conference 2015
Abbreviated title	AM 2015
Country	Ireland
City	Limerick
Period	7/07/15 → 9/07/15
Internet address	https://www.academyofmarketing.org/conference/conference-history/conference-2015/

Cite this

Omar, M., & Williams, J. R. (2015). How A battered brand soul significantly interferes with a brand refocusing effort. In Proceedings of Academy of Marketing: the Magic of Marketing Academy of Marketing.

@inproceedings{1d3df58b4948416bb61c96a1764173be,

title = "How A battered brand soul significantly interferes with a brand refocusing effort",

author = "Maktoba Omar and Williams, {J R}",

year = "2015",

month = "7",

day = "9",

language = "English",

isbn = "9781905952649",

booktitle = "Proceedings of Academy of Marketing: the Magic of Marketing",

publisher = "Academy of Marketing",

address = "United Kingdom",

}