How A battered brand soul significantly interferes with a brand refocusing effort

Maktoba Omar, J R Williams

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

Original languageEnglish
Title of host publicationProceedings of Academy of Marketing: the Magic of Marketing
PublisherAcademy of Marketing
ISBN (Print)9781905952649
Publication statusPublished - 9 Jul 2015
Event Academy of Marketing Conference 2015: The Magic in Marketing - Limerick, Ireland
Duration: 7 Jul 20159 Jul 2015
https://www.academyofmarketing.org/conference/conference-history/conference-2015/

Conference

Conference Academy of Marketing Conference 2015
Abbreviated titleAM 2015
CountryIreland
CityLimerick
Period7/07/159/07/15
Internet address

Cite this

Omar, M., & Williams, J. R. (2015). How A battered brand soul significantly interferes with a brand refocusing effort. In Proceedings of Academy of Marketing: the Magic of Marketing Academy of Marketing.