HOLISTIC HYBRID (OMNI-CHANNEL) APPROACH TO RETAILING AND CUSTOMER EXPERIENCE: A REVIEW, CONCEPTUAL FRAMEWORK AND FUTURE RESEARCH DIRECTIONS

Ellie Hickman

Research output: Contribution to journal › Article › peer-review

Fingerprint

Dive into the research topics of 'HOLISTIC HYBRID (OMNI-CHANNEL) APPROACH TO RETAILING AND CUSTOMER EXPERIENCE: A REVIEW, CONCEPTUAL FRAMEWORK AND FUTURE RESEARCH DIRECTIONS'. Together they form a unique fingerprint.

Computer Science

Social Sciences