Hofstede's dimensions of culture and gender differences in UI satisfaction

The integration of certain cultural elements into the design of user interface (UI) can help promote specific user behaviors. Tailoring the design of UI to meet users’ design needs can help increase the usability of a system. This study explored the potential of integrating Hofstede’s dimensions of Arabic culture into the design of mobile UI. We used a think-aloud method and Hofstede’s cultural dimensions to propose the relevant design guidelines for designing mobile health interfaces. We invited 78 participants to participate in this study. The usability of the design was tested among male and female users. The results showed significant differences in male and female users’ satisfaction with the design of UI. The findings from this study can guide the development of mobile health applications that can cater to the needs/preferences of a group-specific culture.