Hofstede's dimensions of culture and gender differences in UI satisfaction

Ahmed Alsswey, Hosam Al-Samarraie, Reem Yousef

Research output: Contribution to journalArticlepeer-review

6 Citations (Scopus)


The integration of certain cultural elements into the design of user interface (UI) can help promote specific user behaviors. Tailoring the design of UI to meet users’ design needs can help increase the usability of a system. This study explored the potential of integrating Hofstede’s dimensions of Arabic culture into the design of mobile UI. We used a think-aloud method and Hofstede’s cultural dimensions to propose the relevant design guidelines for designing mobile health interfaces. We invited 78 participants to participate in this study. The usability of the design was tested among male and female users. The results showed significant differences in male and female users’ satisfaction with the design of UI. The findings from this study can guide the development of mobile health applications that can cater to the needs/preferences of a group-specific culture.

Original languageEnglish
Pages (from-to)183-191
Number of pages9
JournalJournal of Reliable Intelligent Environments
Issue number2
Early online date8 Jun 2021
Publication statusPublished - Jun 2022

Bibliographical note

Publisher Copyright:
© 2021, The Author(s), under exclusive licence to Springer Nature Switzerland AG.


  • Arab users
  • Culture
  • Digital innovation design
  • HCI
  • Hofstede
  • UI design

ASJC Scopus subject areas

  • Computer Science (miscellaneous)
  • Renewable Energy, Sustainability and the Environment


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