Hierarchical Relationship among brand values in Customer mindset

Sanam Akhavannasab

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding › peer-review

Original language	English
Title of host publication	The 9th Global Branding Conference
Publication status	Published - 2014
Event	9th Global Brand Conference: The Trouble with Brands: Provocations and Possibilities - Hatfield, United Kingdom Duration: 9 Apr 2014 → 11 Apr 2014

Cite this

@inproceedings{7ddc2c8e9c924f8e92cbb0fe3070e68b,

title = "Hierarchical Relationship among brand values in Customer mindset",

author = "Sanam Akhavannasab",

year = "2014",

language = "English",

booktitle = "The 9th Global Branding Conference",

note = "9th Global Brand Conference : The Trouble with Brands: Provocations and Possibilities ; Conference date: 09-04-2014 Through 11-04-2014",

}