Hierarchical Relationship among brand values in Customer mindset

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

Original languageEnglish
Title of host publicationThe 9th Global Branding Conference
Publication statusPublished - 2014
Event9th Global Brand Conference: The Trouble with Brands: Provocations and Possibilities - Hatfield, United Kingdom
Duration: 9 Apr 201411 Apr 2014

Conference

Conference9th Global Brand Conference
CountryUnited Kingdom
CityHatfield
Period9/04/1411/04/14

Cite this

Hierarchical Relationship among brand values in Customer mindset. / Akhavannasab, Sanam.

The 9th Global Branding Conference. 2014.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

Akhavannasab, S 2014, Hierarchical Relationship among brand values in Customer mindset. in The 9th Global Branding Conference. 9th Global Brand Conference, Hatfield, United Kingdom, 9/04/14.
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