Hierarchical Relationship among brand values in Customer mindset

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

Original languageEnglish
Title of host publicationThe 9th Global Branding Conference
Publication statusPublished - 2014
Event9th Global Brand Conference: The Trouble with Brands: Provocations and Possibilities - Hatfield, United Kingdom
Duration: 9 Apr 201411 Apr 2014

Conference

Conference9th Global Brand Conference
CountryUnited Kingdom
CityHatfield
Period9/04/1411/04/14

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