Hierarchical Relationship among brand values in Customer mindset

Sanam Akhavannasab

Research output: Chapter in Book/Report/Conference proceedingConference proceedingpeer-review

Original languageEnglish
Title of host publicationThe 9th Global Branding Conference
Publication statusPublished - 2014
Event9th Global Brand Conference: The Trouble with Brands: Provocations and Possibilities - Hatfield, United Kingdom
Duration: 9 Apr 201411 Apr 2014


Conference9th Global Brand Conference
Country/TerritoryUnited Kingdom

Cite this