Having Corporate Ability or Corporate Social Responsibility Positioning: Building Strong Brands in a Brand Crisis

Ioannis Assiouras, Ozge Ozgen, Natali Saker - Soultani

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2010
Event39th Annual EMAC Conference: The Six Senses: The essentials of marketing - Copenhagen Business School, Copenhagen, Denmark
Duration: 1 Jun 20104 Jun 2010

Conference

Conference39th Annual EMAC Conference
CountryDenmark
CityCopenhagen
Period1/06/104/06/10

Cite this

Assiouras, I., Ozgen, O., & Saker - Soultani, N. (2010). Having Corporate Ability or Corporate Social Responsibility Positioning: Building Strong Brands in a Brand Crisis. Paper presented at 39th Annual EMAC Conference, Copenhagen, Denmark.