Having Corporate Ability or Corporate Social Responsibility Positioning: Building Strong Brands in a Brand Crisis

Ioannis Assiouras, Ozge Ozgen, Natali Saker - Soultani

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2010
Event	39th Annual EMAC Conference: The Six Senses: The essentials of marketing - Copenhagen Business School, Copenhagen, Denmark Duration: 1 Jun 2010 → 4 Jun 2010

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

@conference{588fd17833eb4503a3970934f4025f14,

title = "Having Corporate Ability or Corporate Social Responsibility Positioning: Building Strong Brands in a Brand Crisis",

author = "Ioannis Assiouras and Ozge Ozgen and {Saker - Soultani}, Natali",

year = "2010",

language = "English",

note = "39th Annual EMAC Conference : The Six Senses: The essentials of marketing ; Conference date: 01-06-2010 Through 04-06-2010",

}