Having Corporate Ability or Corporate Social Responsibility Positioning: Building Strong Brands in a Brand Crisis

Ioannis Assiouras, Ozge Ozgen, Natali Saker - Soultani

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - 2010
Event39th Annual EMAC Conference: The Six Senses: The essentials of marketing - Copenhagen Business School, Copenhagen, Denmark
Duration: 1 Jun 20104 Jun 2010

Conference

Conference39th Annual EMAC Conference
CountryDenmark
CityCopenhagen
Period1/06/104/06/10

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