| Original language | English |
|---|---|
| Title of host publication | Entrepreneurship Marketing |
| Subtitle of host publication | Principles and Practice of SME Marketing |
| Editors | Sonny Nwankwo, Tunji Gbadamosi |
| Publisher | Routledge |
| Chapter | 13 |
| Pages | 196-210 |
| Number of pages | 15 |
| ISBN (Electronic) | 9780203838648 |
| ISBN (Print) | 9780415573764, 9780415573757 |
| Publication status | Published - 26 Oct 2010 |
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