Growing Market Strengths: Management of Innovation in High Growth SMEs

Michael Lewrick, Maktoba Omar Saad, Robert L. Williams Jr.

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationEntrepreneurship Marketing
Subtitle of host publicationPrinciples and Practice of SME Marketing
EditorsSonny Nwankwo, Tunji Gbadamosi
PublisherRoutledge
Chapter13
Pages196-210
Number of pages15
ISBN (Electronic)9780203838648
ISBN (Print)9780415573764, 9780415573757
Publication statusPublished - 26 Oct 2010

Cite this

Lewrick, M., Omar Saad, M., & Williams Jr., R. L. (2010). Growing Market Strengths: Management of Innovation in High Growth SMEs. In S. Nwankwo, & T. Gbadamosi (Eds.), Entrepreneurship Marketing: Principles and Practice of SME Marketing (pp. 196-210). Routledge.