Growing Market Strengths: Management of Innovation in High Growth SMEs

Michael Lewrick, Maktoba Omar, Robert L. Williams Jr.

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

    Original languageEnglish
    Title of host publicationEntrepreneurship Marketing
    Subtitle of host publicationPrinciples and Practice of SME Marketing
    EditorsSonny Nwankwo, Tunji Gbadamosi
    PublisherRoutledge
    Chapter13
    Pages196-210
    Number of pages15
    ISBN (Electronic)9780203838648
    ISBN (Print)9780415573764, 9780415573757
    Publication statusPublished - 26 Oct 2010

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