Original language | English |
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Title of host publication | Entrepreneurship Marketing |
Subtitle of host publication | Principles and Practice of SME Marketing |
Editors | Sonny Nwankwo, Tunji Gbadamosi |
Publisher | Routledge |
Chapter | 13 |
Pages | 196-210 |
Number of pages | 15 |
ISBN (Electronic) | 9780203838648 |
ISBN (Print) | 9780415573764, 9780415573757 |
Publication status | Published - 26 Oct 2010 |
Growing Market Strengths: Management of Innovation in High Growth SMEs
Michael Lewrick, Maktoba Omar, Robert L. Williams Jr.
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review