Green Marketing Orientation: Scale development and validation

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Accepted/In press - 2017
Event	2017 Winter American Marketing Association Conference - Orlando, FL, United States Duration: 1 Feb 2017 → …

Conference	2017 Winter American Marketing Association Conference
Country/Territory	United States
City	Orlando, FL
Period	1/02/17 → …

Keywords

@conference{a88572abf7fe4b1fb96627f64ef211ab,

title = "Green Marketing Orientation: Scale development and validation",

keywords = "green marketing orientation, green marketing, scale development",

author = "Karolos Papadas and George Avlonitis",

year = "2017",

language = "English",

note = "2017 Winter American Marketing Association Conference ; Conference date: 01-02-2017",

}