Original language | English |
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Publication status | Accepted/In press - 2017 |
Event | 2017 Winter American Marketing Association Conference - Orlando, FL, United States Duration: 1 Feb 2017 → … |
Conference
Conference | 2017 Winter American Marketing Association Conference |
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Country/Territory | United States |
City | Orlando, FL |
Period | 1/02/17 → … |
Keywords
- green marketing orientation
- green marketing
- scale development