Green Marketing Orientation: Scale development and validation

Karolos Papadas, George Avlonitis

    Research output: Contribution to conferencePaperpeer-review

    Original languageEnglish
    Publication statusAccepted/In press - 2017
    Event2017 Winter American Marketing Association Conference - Orlando, FL, United States
    Duration: 1 Feb 2017 → …

    Conference

    Conference2017 Winter American Marketing Association Conference
    Country/TerritoryUnited States
    CityOrlando, FL
    Period1/02/17 → …

    Keywords

    • green marketing orientation
    • green marketing
    • scale development

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