Green Marketing Orientation: Scale development and validation

Karolos Papadas, George Avlonitis

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusAccepted/In press - 2017
Event2017 Winter American Marketing Association Conference - Orlando, FL, United States
Duration: 1 Feb 2017 → …

Conference

Conference2017 Winter American Marketing Association Conference
CountryUnited States
CityOrlando, FL
Period1/02/17 → …

Keywords

  • green marketing orientation
  • green marketing
  • scale development

Cite this

Papadas, K., & Avlonitis, G. (Accepted/In press). Green Marketing Orientation: Scale development and validation. Paper presented at 2017 Winter American Marketing Association Conference, Orlando, FL, United States.