Green Marketing Orientation: Scale development and validation

Karolos Papadas, George Avlonitis

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusAccepted/In press - 2017
Event2017 Winter American Marketing Association Conference - Orlando, FL, United States
Duration: 1 Feb 2017 → …

Conference

Conference2017 Winter American Marketing Association Conference
CountryUnited States
CityOrlando, FL
Period1/02/17 → …

Keywords

  • green marketing orientation
  • green marketing
  • scale development

Cite this

Papadas, K., & Avlonitis, G. (Accepted/In press). Green Marketing Orientation: Scale development and validation. Paper presented at 2017 Winter American Marketing Association Conference, Orlando, FL, United States.

Green Marketing Orientation: Scale development and validation. / Papadas, Karolos; Avlonitis, George .

2017. Paper presented at 2017 Winter American Marketing Association Conference, Orlando, FL, United States.

Research output: Contribution to conferencePaper

Papadas, K & Avlonitis, G 2017, 'Green Marketing Orientation: Scale development and validation' Paper presented at 2017 Winter American Marketing Association Conference, Orlando, FL, United States, 1/02/17, .
Papadas K, Avlonitis G. Green Marketing Orientation: Scale development and validation. 2017. Paper presented at 2017 Winter American Marketing Association Conference, Orlando, FL, United States.
Papadas, Karolos ; Avlonitis, George . / Green Marketing Orientation: Scale development and validation. Paper presented at 2017 Winter American Marketing Association Conference, Orlando, FL, United States.
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author = "Karolos Papadas and George Avlonitis",
year = "2017",
language = "English",
note = "2017 Winter American Marketing Association Conference ; Conference date: 01-02-2017",

}

TY - CONF

T1 - Green Marketing Orientation: Scale development and validation

AU - Papadas, Karolos

AU - Avlonitis, George

PY - 2017

Y1 - 2017

KW - green marketing orientation

KW - green marketing

KW - scale development

M3 - Paper

ER -