Green Marketing Orientation: Introducing a New construct

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2014
Externally published	Yes
Event	43rd EMAC Annual Conference : Paradigm shifts & Interactions - University of Valencia, Valencia, Spain Duration: 3 Jun 2014 → 6 Jun 2014

Keywords

@conference{c86a43979b3f4798bf4367473c7a6fce,

title = "Green Marketing Orientation: Introducing a New construct",

keywords = "green marketing orientation, green marketing, qualitative research, scale development",

author = "Karolos Papadas and George Avlonitis and Kalipso Karantinou",

year = "2014",

language = "English",

note = "43rd EMAC Annual Conference : Paradigm shifts \& Interactions ; Conference date: 03-06-2014 Through 06-06-2014",

}