Green Marketing Orientation: Introducing a New construct

Karolos Papadas, George Avlonitis, Kalipso Karantinou

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2014
Externally publishedYes
EventEuropean Marketing Academy Conference - Valencia, Spain
Duration: 3 Jun 20146 Jun 2014

Conference

ConferenceEuropean Marketing Academy Conference
CountrySpain
CityValencia
Period3/06/146/06/14

Keywords

  • green marketing orientation
  • green marketing
  • qualitative research
  • scale development

Cite this

Papadas, K., Avlonitis, G., & Karantinou, K. (2014). Green Marketing Orientation: Introducing a New construct. Paper presented at European Marketing Academy Conference, Valencia, Spain.