Green Marketing Orientation: Antecedents and Consequences

Karolos Papadas; George  Avlonitis

Green Marketing Orientation: Antecedents and Consequences

Karolos Papadas, George Avlonitis

Athens University of Economics and Business

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2013
Externally published	Yes
Event	European Marketing Academy Conference 2013: Lost in Translation: Marketing in an Interconnected World - Istanbul Technical University, Istanbul, Turkey Duration: 4 Jun 2013 → 7 Jun 2013 Conference number: 42

Conference

Conference	European Marketing Academy Conference 2013
Abbreviated title	EMAC 2013
Country/Territory	Turkey
City	Istanbul
Period	4/06/13 → 7/06/13

Keywords

green marketing orientation
green marketing
scale development

Cite this

@conference{c7bd44eaa55e454eb72b138e9ea40db6,

title = "Green Marketing Orientation: Antecedents and Consequences",

keywords = "green marketing orientation, green marketing, scale development",

author = "Karolos Papadas and George Avlonitis",

year = "2013",

language = "English",

note = "European Marketing Academy Conference 2013 : Lost in Translation: Marketing in an Interconnected World, EMAC 2013 ; Conference date: 04-06-2013 Through 07-06-2013",

}