Green Marketing Orientation: Antecedents and Consequences

Karolos Papadas, George Avlonitis

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2013
Externally publishedYes
EventEuropean Marketing Academy Conference 2013: Lost in Translation: Marketing in an Interconnected World - Istanbul Technical University, Istanbul, Turkey
Duration: 4 Jun 20137 Jun 2013
Conference number: 42

Conference

ConferenceEuropean Marketing Academy Conference 2013
Abbreviated titleEMAC 2013
CountryTurkey
CityIstanbul
Period4/06/137/06/13

Keywords

  • green marketing orientation
  • green marketing
  • scale development

Cite this

Papadas, K., & Avlonitis, G. (2013). Green Marketing Orientation: Antecedents and Consequences. Paper presented at European Marketing Academy Conference 2013, Istanbul, Turkey.