Green and competitive: A holistic marketing approach

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 19 Sept 2017
Event	8th Regional European Marketing Academy Conference - Timisoara, Romania Duration: 20 Sept 2017 → 22 Sept 2017 Conference number: 8 http://www.emac2017regional.org/r/default.asp?iId=HMDJFD

Conference	8th Regional European Marketing Academy Conference
Country/Territory	Romania
City	Timisoara
Period	20/09/17 → 22/09/17
Internet address	http://www.emac2017regional.org/r/default.asp?iId=HMDJFD

Keywords

@conference{252e6ad40c2e405f9f671604cc8f0306,

title = "Green and competitive: A holistic marketing approach",

keywords = "green marketing, competitiveness, sustainability",

author = "Karolos Papadas and George Avlonitis and Marylyn Carrigan and Lamprini Piha",

year = "2017",

month = sep,

day = "19",

language = "English",

note = "8th Regional European Marketing Academy Conference ; Conference date: 20-09-2017 Through 22-09-2017",

url = "http://www.emac2017regional.org/r/default.asp?iId=HMDJFD",

}

TY - CONF

T1 - Green and competitive: A holistic marketing approach

AU - Papadas, Karolos

AU - Avlonitis, George

AU - Carrigan, Marylyn

AU - Piha, Lamprini

N1 - Conference code: 8

PY - 2017/9/19

Y1 - 2017/9/19

KW - green marketing

KW - competitiveness

KW - sustainability

M3 - Paper

T2 - 8th Regional European Marketing Academy Conference

Y2 - 20 September 2017 through 22 September 2017

ER -