Green and competitive: A holistic marketing approach

Karolos Papadas, George Avlonitis, Marylyn Carrigan, Lamprini Piha

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 19 Sep 2017
Event8th Regional European Marketing Academy Conference - Timisoara, Romania
Duration: 20 Sep 201722 Sep 2017
Conference number: 8
http://www.emac2017regional.org/r/default.asp?iId=HMDJFD

Conference

Conference8th Regional European Marketing Academy Conference
CountryRomania
CityTimisoara
Period20/09/1722/09/17
Internet address

Keywords

  • green marketing
  • competitiveness
  • sustainability

Cite this

Papadas, K., Avlonitis, G., Carrigan, M., & Piha, L. (2017). Green and competitive: A holistic marketing approach. Paper presented at 8th Regional European Marketing Academy Conference, Timisoara, Romania.