Going Global, a Practical Guide: Effective Market Entry Strategies

Suresh George, Stefania Paladini, Basil Janavaras

Research output: Book/ReportBook

Original languageEnglish
Place of PublicationHarlow
PublisherPearson Education
Number of pages482
Edition1st
ISBN (Print)9781780163727
Publication statusPublished - 2013

Cite this

George, S., Paladini, S., & Janavaras, B. (2013). Going Global, a Practical Guide: Effective Market Entry Strategies. (1st ed.) Harlow: Pearson Education.