@inproceedings{199bd0258e7d471093bef3a794088f97,
title = "Go Out, Go Inside, Then Go Up”: A Global Brand Market-entry Strategy of an EMNC To Manage Corporate Reputation",
author = "{Williams Jr.}, {Robert L.} and Maktoba Omar",
year = "2008",
month = sep,
day = "12",
language = "English",
booktitle = "4th International Colloquium of AM{\textquoteright}s Brand, Identity and Corporate Reputation",
note = "4th International Colloquium of AM{\textquoteright}s Brand, Identity and Corporate Reputation 2008 ; Conference date: 02-09-2008 Through 04-09-2008",
}