Go Out, Go Inside, Then Go Up”: A Global Brand Market-entry Strategy of an EMNC To Manage Corporate Reputation

Robert L. Williams Jr., Maktoba Omar

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

Original languageEnglish
Title of host publication4th International Colloquium of AM’s Brand, Identity and Corporate Reputation
Publication statusPublished - 12 Sep 2008
Externally publishedYes
Event4th International Colloquium of AM’s Brand, Identity and Corporate Reputation 2008 - Atlantia, Georgia
Duration: 2 Sep 20084 Sep 2008

Conference

Conference4th International Colloquium of AM’s Brand, Identity and Corporate Reputation 2008
CountryGeorgia
CityAtlantia
Period2/09/084/09/08

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