Globalization and political communication in Africa: Anglo-american influences in Kenya and Nigeria

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review


At the dawn of the twenty-first century, the professionalization of political publicity—with the media playing a central role—was considered unusual even in the European party systems. Over the years, the roles of communication experts have increased with the diffusion of new information and communication technologies (ICTs) in converged media spheres. As with most other cultures and practices, certain political communication trends that started and were popularized in Western democracies, especially the USA and the UK, have recently gained entry and popularity in Africa through homogenization and globalization processes. In this chapter, we pay particular attention to Kenya and Nigeria with a closer look at the phenomena of pre-election live-televised candidates’ debate and hiring of tested communication consultants from the West to advise on “messaging” (selling) policies and achievements of political candidates/leaders and their respective parties/regimes.
Original languageEnglish
Title of host publicationPolitical Communication in Africa
EditorsAyo Olukotun, Sharon Omotoso
PublisherSpringer International Publishing
Number of pages18
ISBN (Electronic)9783319486314
ISBN (Print)9783319486307
Publication statusPublished - 1 Jan 2017


  • Publicity
  • Political parties
  • Elections
  • Democratization
  • Presidential debates
  • Westernization
  • Imperialism
  • Homogenization

ASJC Scopus subject areas

  • Social Sciences(all)
  • Arts and Humanities(all)


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