General Managers and the Importance of Using Analytics

Research output: Contribution to journalArticlepeer-review


Albert Einstein defined insanity as “doing the same thing over and over again and expecting different results.” Sport is changing. Athletes are becoming faster and stronger. The rate and pace of play is steadily increasing. Therefore sport, as a result, adapts and evolves. Recently, the way in which franchises draft players and build rosters is beginning to change. In order to remain competitive, sport franchises are beginning to shy away from the conventional norm and are thinking outside of the box. Specifically, franchises are exploring analytics and how this type of statistical analysis can be beneficial.
Original languageEnglish
Number of pages10
JournalThe Sport Journal
Issue number56
Publication statusPublished - 15 Sep 2016
Externally publishedYes


  • analytics
  • moneyball
  • moneypuck
  • statistics


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