Gender preferences in cryptocurrency systems: Sentiment analysis and predictive modelling

Samer Muthana Sarsam, Ahmed Ibrahim Alzahrani, Hosam Al-Samarraie, Fahad Alblehai

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Abstract

This study explored the role of gender preferences in cryptocurrency investments using sentiment analysis. X (Twitter) users’ gender (male/female) together with relevant sentiments (positive/negative) were extracted and investigated in this study. The Latent Dirichlet Allocation technique was utilised to model gender-related topics in an attempt to understand male and female users’ preferences to invest in cryptocurrency. The Apriori algorithm was employed to predict the highly associated investment terminologies with each gender. A predictive model was built to predict the type of digital currency preferred by X users. Using sentiment-based gender data, the results showed a high prediction accuracy (98.64%) of digital currency preferences. The study demonstrated that male users were most likely to use Bitcoin, compared to female users who preferred Ethereum. This study further offers a novel mechanism to predict users’ preferences for cryptocurrency platforms using their sentiment features. It extends the knowledge of cryptocurrencies in the financial business profile by revealing how investors’ gender contributes to investment-related decisions.
Original languageEnglish
Pages (from-to)(In-Press)
Number of pages15
JournalInvestment Analysts Journal
Volume(In-Press)
Early online date22 Nov 2024
DOIs
Publication statusE-pub ahead of print - 22 Nov 2024

Bibliographical note

This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives License (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is properly cited, and is not altered, transformed, or built upon in any way. The terms on which this article has been published allow the posting of the Accepted Manuscript in a repository by the author(s) or with their consent.

Funding

This work is funded by the Researchers Supporting Project number (RSP 2024/157), King Saud University, Riyadh, Saudi Arabia.

FundersFunder number
King Saud UniversityRSP 2024/157

    Keywords

    • Cryptocurrency
    • Gender
    • Bitcoin
    • Ethereum
    • X (Twitter)
    • Sentiment Analysis

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