Gamification of warehousing: exploring perspectives of warehouse managers in the UK

Witold Bahr, Vasileios Mavrogenis, Edward Sweeney

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Abstract

Contemporary warehouses are key links in the supply chains in competitive global business environments and with rapidly evolving trends in technology they need to adapt to the evolving needs of customers. Gamification recently emerged as a potential means of improving employee engagement leading to increased operational efficiency. This article therefore explores the perspectives of warehouse managers in the UK on gamification of warehousing activities. The findings suggest that gamification is applicable in the warehousing context with potential benefits such as improved worker engagement, increased morale and productivity, enforced competition, increased accuracy, and skills development. However, there are also significant barriers to effective implementation – these include resource constraints, gamification efficacy over time, ethical considerations, and ensuring fairness for all players. The findings from this study provide some valuable insights, thereby providing a rational basis for potentially fruitful future research in this area of growing interest.
Original languageEnglish
Pages (from-to)247-259
Number of pages13
JournalInternational Journal of Logistics Research and Applications
Volume25
Issue number3
Early online date25 Feb 2021
DOIs
Publication statusPublished - 4 Mar 2022

Bibliographical note

This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives License (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is properly cited, and is not altered, transformed, or built upon in any way.

Keywords

  • Gamification
  • logistics
  • supply chain
  • warehouse
  • warehousing

ASJC Scopus subject areas

  • Management Information Systems
  • Control and Systems Engineering
  • Information Systems
  • Computer Science Applications
  • Management Science and Operations Research

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