Gamification Of Warehousing Activities: Exploring Perspectives Of Warehouse Managers In The UK

Witold Bahr, Vasileios Mavrogenis, Edward Sweeney

Research output: Chapter in Book/Report/Conference proceedingConference proceedingpeer-review

67 Downloads (Pure)


The purpose of this study is to explore perspectives of warehouse managers’ on gamification of warehousing activities such as receiving, put-away, order picking, and shipping. This study explores potential benefits and obstacles of gamification in warehousing context.

Research Approach
A largely qualitative study which involves in depth interviews with eight warehouse managers from the United Kingdom. The interview protocol is a refined replication of methodology to gain insights from practitioners found in Lummus et al. (2001).

Findings and Originality
Gamification is applicable in the warehousing context with potential benefits such as improved worker engagement, increased morale and productivity, enforced competition, increased accuracy, and skills development. However there are also limitations, for instance limited resources, game tolerance with time, intense planning required, ethical implications, and ensuring fairness for all players should be considered before the implementation.

Research Impact
Although this study is limited to perspectives of UK warehousing managers the selected sample operates in the varied range of market sectors thus enabling the authors to generate a breadth of perspectives.

Practical Impact
A profile of perspectives of UK warehouse managers in relation to gamification of warehousing activities is presented.
Original languageEnglish
Title of host publicationProceedings of the 24th Annual Logistics Research Network Conference
PublisherChartered Institute Of Logistics And Transport
Publication statusPublished - 5 Sept 2019
Externally publishedYes
Event24th Annual Logistics Research Network Conference - Northampton, United Kingdom
Duration: 4 Sept 20196 Sept 2019


Conference24th Annual Logistics Research Network Conference
Abbreviated titleLRN
Country/TerritoryUnited Kingdom

Bibliographical note

Copyright © and Moral Rights are retained by the author(s) and/ or other copyright owners. A copy can be downloaded for personal non-commercial research or study, without prior permission or charge. This item cannot be reproduced or quoted extensively from without first obtaining permission in writing from the copyright holder(s). The content must not be changed in any way or sold commercially in any format or medium without the formal permission of the copyright holders.


Dive into the research topics of 'Gamification Of Warehousing Activities: Exploring Perspectives Of Warehouse Managers In The UK'. Together they form a unique fingerprint.

Cite this