“Fuck off to the tampon bible”: Misrecognition and researcher intimacy in an online mapping of ‘lad culture’

Silvia Diaz Fernandez, Adrienne Evans

Research output: Contribution to journalArticle

1 Citation (Scopus)
18 Downloads (Pure)

Abstract

Digital forms of networked misogyny have received much attention of late, both in public and academic discussions of changing gender relations. However, less work has paid attention to how lad culture emerges online, or how the researcher experiences the affective fabrics therein. In this article, we explore our engagement with platforms hosted by the companies UniLad and The Lad Bible. We define our experience of this field as intimate because (a) we downloaded them onto our personal mobile devices and social media accounts and (b) of how they are experienced as proximal, “sticky” and deeply affective. We approach digital lad culture through a methodology of misrecognition, drawing on the work of Sarah Ahmed, Jessica Benjamin, and Nancy Fraser. We show how accounts of the researcher’s own experiences through a methodology of misrecognition are crucial, providing new ways of researching, and, in turn, new ways of challenging, the digital proliferation of misogyny and sexism.

Original languageEnglish
Pages (from-to)237-247
Number of pages11
JournalQualitative Inquiry
Volume25
Issue number3
Early online date22 Jan 2019
DOIs
Publication statusPublished - 1 Mar 2019

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bible
intimacy
experience
sexism
methodology
gender relations
social media
proliferation

Bibliographical note

Copyright © and Moral Rights are retained by the author(s) and/ or other copyright owners. A copy can be downloaded for personal non-commercial research or study, without prior permission or charge. This item cannot be reproduced or quoted extensively from without first obtaining permission in writing from the copyright holder(s). The content must not be changed in any way or sold commercially in any format or medium without the formal permission of the copyright holders.

Keywords

  • lad culture
  • misrecognition
  • networked misogyny
  • researcher intimacy
  • sexism

ASJC Scopus subject areas

  • Anthropology
  • Social Sciences (miscellaneous)

Cite this

“Fuck off to the tampon bible” : Misrecognition and researcher intimacy in an online mapping of ‘lad culture’. / Diaz Fernandez, Silvia; Evans, Adrienne.

In: Qualitative Inquiry, Vol. 25, No. 3, 01.03.2019, p. 237-247.

Research output: Contribution to journalArticle

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