From Counterfeit to Counter

Angela Armstrong, Ann Elizabeth Muirhead, Cyrenians Coventry (CC) (Artist), Coventry Trading Standards (Artist), HELMO Haute Ecole Libre Mosane (Artist)

    Research output: Practice-Based and Non-textual ResearchArtefact

    7 Downloads (Pure)
    Original languageEnglish
    Publication statusPublished - 2010

    Bibliographical note

    Authors' notes: Armstrong and Muirhead delivered a variety of student led design projects, developing a range of up-cycled fashion products under the brand name ReFreshed. The project gained a serious amount of local attention and was featured in the Coventry Evening Telegraph and on the BBC Midlands Today news programme. At the Lord Stafford Awards 2010 the project was selected as runner-up under the category for Innovation in Development.
    Armstrong and Muirhead then exhibited the project between February 2010 and December 2010 at Coventry University (CU), in the Graham Sutherland building; at the launch of the FarG0 Village, a centre for creative enterprise, providing a unique environment for visual & performance arts, crafts, design, fashion, digital media & music businesses in Coventry, Coventry Transport Museum as part of the Blitz Celebrations, on the College Forum Catwalk, and the CU stand at the Clothes Show Live, NEC, Birmingham and at the Coventry Fair Trade Fashion Show.

    Armstrong and Muirhead then secured Erasmus funding and took the project to HELMO, Haute Ecole Libre Mosane, Liege, Belgium. Armstrong and Muirhead worked with Belgian Academics and Fashion students and exhibited their work alongside HELMO students at ‘Made in Liege’, a week- long celebration of Belgian Fashion and Design in October 2011.
    Armstrong and Muirhead have since expanded and developed the Re-Freshed Brand, showing a range of outfits on the catwalk at the Lifestyle event in Coventry on October 8th and 9th 2012. CU students produced a range of products that were sold at the event to raise funds for the charity. The event was covered by BBC World Service journalist James Melick for the BBC Business website, http://www.bbc.co.uk/news/business-20028803.
    Armstrong and Muirhead and students at CU have since worked with CC on the design, marketing and development of their new Fair Trade Café and Fashion Retail venture at Far Go Village. The venture named ‘Windsors and Refreshed’ opened on November 29th 2012. Products from the ‘ReFreshed’ brand are being sold in the store, staff and students from CU are working for the brand, developing new products, marketing, visual merchandising the range, and in retail. Armstrong and Muirhead are members of the CC steering group.
    Armstrong and Muirhead have a paper’ “Counterfeit to Counter” accepted for presentation and publication at the Fashion and Textile Subject Association Conference in Sheffield “Futurescan – Collective Voices” in January 2013. The paper outlines the journey of the project, highlighting the issues of counterfeiting, how Armstrong and Muirhead are addressing these through “ReFreshed” and the greater impact this may have on broader society, continuing to raise awareness of the destructive nature of counterfeit goods to the economy, environment and individuals across the globe.
    The main focus of ‘Windsors and ReFreshed is to promote awareness of the Charity and its Clients. Going forwards Armstrong and Muirhead intend to offer a variety of workshops as part of the Educational Programme the CC will be offering to their clients to enable them to gain the skills and confidence to be reconnected with the world of work help them out of the cycle of homelessness.
    This presentation contains images of the artists' works which must be used for educational, non-commercial use only and not changed in any way or used for any other purpose without written permission from the copyright holders Angela Armstrong: aa0441@coventry.ac.uk and Ann Muirhead: aa0411@coventry.ac.uk
    Rights holder: Angela Armstrong and Ann Muirhead
    Part of series: February 2010 and December 2010 at Coventry University (CU), in the Graham Sutherland building; at the launch of the FarG0 Village, a centre for creative enterprise, providing a unique environment for visual & performance arts, crafts, design, fashion, digital media & music businesses in Coventry, Coventry Transport Museum as part of the Blitz Celebrations, on the College Forum Catwalk, and the CU stand at the Clothes Show Live, NEC, Birmingham and at the Coventry Fair Trade Fashion Show.
    Made in Liege’, a week- long celebration of Belgian Fashion and Design in October 2011.
    The Lifestyle event in Coventry on October 8th and 9th 2012

    Cite this

    Armstrong, A. (Author), Muirhead, A. E. (Author), Cyrenians Coventry (CC) (Artist), Coventry Trading Standards (Artist), & HELMO Haute Ecole Libre Mosane (Artist). (2010). From Counterfeit to Counter. Artefact, Retrieved from http://www.bbc.co.uk/news/business-20028803
    From Counterfeit to Counter. Armstrong, Angela (Author); Muirhead, Ann Elizabeth (Author); Cyrenians Coventry (CC) (Artist); Coventry Trading Standards (Artist); HELMO Haute Ecole Libre Mosane (Artist). 2010.

    Research output: Practice-Based and Non-textual ResearchArtefact

    Armstrong, A, Muirhead, AE, Cyrenians Coventry (CC), Coventry Trading Standards & HELMO Haute Ecole Libre Mosane, From Counterfeit to Counter, 2010, Artefact.
    Armstrong A (Author), Muirhead AE (Author), Cyrenians Coventry (CC) (Artist), Coventry Trading Standards (Artist), HELMO Haute Ecole Libre Mosane (Artist). From Counterfeit to Counter 2010.
    Armstrong, Angela (Author) ; Muirhead, Ann Elizabeth (Author) ; Cyrenians Coventry (CC) (Artist) ; Coventry Trading Standards (Artist) ; HELMO Haute Ecole Libre Mosane (Artist). / From Counterfeit to Counter. [Artefact].
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