| Original language | English |
|---|---|
| Title of host publication | Ethical and Social Marketing in Asia: Incorporating Fairness Management |
| Editors | Bang Nguyen, Chris Rowley |
| Publisher | Elsevier |
| Pages | xxix |
| ISBN (Electronic) | 978-0-0810-0104-2 |
| ISBN (Print) | 978-0-0810-0097-7 |
| DOIs | |
| Publication status | Published - 19 Feb 2015 |
| Externally published | Yes |
ASJC Scopus subject areas
- Economics, Econometrics and Finance(all)
- General Business,Management and Accounting