Original language | English |
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Title of host publication | Ethical and Social Marketing in Asia: Incorporating Fairness Management |
Editors | Bang Nguyen, Chris Rowley |
Publisher | Elsevier |
Pages | xxix |
ISBN (Electronic) | 978-0-0810-0104-2 |
ISBN (Print) | 978-0-0810-0097-7 |
DOIs | |
Publication status | Published - 19 Feb 2015 |
Externally published | Yes |
ASJC Scopus subject areas
- Economics, Econometrics and Finance(all)
- General Business,Management and Accounting